Alana Sorrentino
Founder
I specialize in strategic storytelling, PR & reputation management, and leadership coaching, helping professionals and businesses amplify their voices, build trust, and create meaningful connections.
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With deep expertise in brand strategy, media relations, and integrated marketing communications, I work hands-on with clients to craft compelling narratives, refine messaging, and navigate complex challenges. Whether enhancing brand visibility, driving engagement, or strengthening leadership presence, my approach is rooted in clarity, confidence, and authentic communication.
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In my coaching practice, I help individuals find their voice, protect their energy, and lead with confidence—whether they’re stepping into leadership, navigating career transitions, or seeking more alignment in their personal or professional lives. By blending strategic communication with confidence-building and mindset work, I guide clients through transformational shifts that improve both their professional impact and personal fulfillment.
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My coaching methodology combines decades of experience in storytelling and leadership with the practical tools necessary to cultivate unshakable self-esteem and effective communication. Whether you’re preparing for a big career move, looking to regain confidence, clarity and focus, my coaching will give you the tools and clarity you need to take your next step with intention and purpose.
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Let’s bring your vision to life—strategically, authentically, and with purpose.
BACKGROUND
​With over 15 years of experience shaping the communications strategies of Fortune 500 companies, leading PR agencies, global nonprofits, and high-growth startups, Alana Sorrentino is a trusted expert in marketing, brand strategy, and reputation management. Her work spans industries from technology and finance to consumer goods and entertainment, helping businesses and leaders amplify their voices, build influence, and create lasting impact.
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As a strategic advisor and coach, Alana blends innovative marketing solutions with a deep understanding of human connection. She has spearheaded high-profile PR campaigns, launched
multi-channel brand initiatives and navigated complex corporate transformations—all with a keen ability to distill intricate ideas into compelling narratives that drive engagement and business growth.
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Alana's expertise extends beyond traditional marketing. She specializes in coaching executives, entrepreneurs, and professionals on confidence, social awareness, and leadership presence, ensuring they communicate with clarity and authority in any setting. Whether refining a brand’s market positioning, crafting a crisis communication plan, or mentoring leaders on executive presence, Alana delivers tailored strategies that foster trust, loyalty, and measurable success.
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Driven by a passion for storytelling and strategic influence, she empowers businesses and individuals to not only stand out but thrive—translating bold ideas into action and impact.
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Trusted by leading brands, associations & nonprofits including:
