top of page

About Alana 


Leadership Communication Expert & Strategic Advisor

I’ve spent my career studying what makes communication land—and what makes it fall flat. I’ve seen brilliant strategies fail because the message didn’t connect. I’ve seen talented leaders struggle to inspire action because they couldn’t translate vision into words people could feel.

​

That’s why my work goes far beyond traditional PR or corporate communication. I help modern leaders communicate with clarity, confidence, and conscious intent.

​

My Approach to Leadership & Communication


I combine strategic storytelling with a deep understanding of organizational psychology, cultural dynamics, and human behavior. I help leaders read the room, protect their energy, and communicate with the kind of clarity and confidence that transforms how people respond.

​

Whether I’m architecting an internal communication system for thousands of employees, coaching an executive through a high-stakes moment, or guiding a company through crisis, my work is rooted in one core belief:

conscious communication creates conscious leadership.

​

​​

Alana Sorrentino strategic communications advisor photo

Alana Sorrentino
Founder, Strategic Communications Advisor & Leadership Mentor

 My Experience Across Industries & Impact

​

With more than 15 years of experience shaping communication strategies across some of the world's most recognized brands and mission-driven organizations, I've built my expertise at the intersection of innovation, influence, and impact.

 

My work spans multiple industries from technology, finance, consumer goods, hospitality, entertainment, and global nonprofits—each requiring its own blend of strategic clarity, cultural awareness, and human-centered messaging.

​

Across every engagement, the goal is the same:
to help leaders communicate in ways that move people.

​

​

 

​

​

​​

​

​

​

​

​

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

​​​​​​My Methodology

 

Strategic Communications Leadership

I’ve led global storytelling initiatives, developed executive visibility platforms, and built internal communication systems that strengthen culture across thousands of employees.

​

Crisis & Change Management

From crisis response to complex transformation, I coach leadership teams through high-stakes moments requiring clarity, presence, and strategic composure.

​

Brand Strategy & Transformation

I’ve spearheaded multi-channel campaigns, navigated reputation risks, and launched initiatives that generated hundreds of millions of impressions and measurable outcomes.

​

Leadership Development & Coaching

I mentor executives, founders, and emerging leaders—helping them strengthen presence, build authority, and communicate with emotional intelligence and authenticity.

​

Conscious Communication

I don’t just ask what we want to say.
I ask: “How do we want people to feel, think, and act?”
This builds trust, alignment, and sustainable influence.

​

AI-Integrated Communication Systems

I design intelligent communication systems that combine strategic messaging with thoughtful automation—enhancing clarity, efficiency, and consistency without sacrificing the emotional intelligence that makes communication resonate.

​

Embedded Partnership

I don’t consult from the sidelines. I work as a strategic partner embedded in your culture, helping architect solutions from the inside out.

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

​​

STRATEGIC COMMUNICATIONS LEADERSHIP

 

Led global storytelling initiatives for household brands, developed executive visibility platforms that elevated leaders on the world stage, and built internal communication systems that strengthened culture across thousands of employees.

CRISIS & CHANGEMANGEMENT 

 

Developed crisis response strategies, navigated complex organizational transformations, and coached leadership teams through pivotal moments requiring clarity, composure, and strategic communication under pressure.

BRAND STRATEGY & TRANSFORMATION

 

Spearheaded multi-channel brand campaigns, guided companies through high-stakes reputation moments, and launched initiatives that generated hundreds of millions of media impressions and measurable business outcomes.

LEADERSHIP DEVELOPMENT

& COACHING 

 

Mentor executives, founders, and emerging leaders on communication confidence, emotional intelligence, and executive presence—helping them strengthen their voice, build authority, and lead with authenticity.

TRUSTED BY LEADING ORGANIZATIONS

I've had the privilege of partnering with some of the world's most respected brands, associations, and nonprofits—each engagement an opportunity to create meaningful impact and drive measurable results.
Estee Lauder co logo.png
Revlon
Fireman Hospitality Group
Board of Innovation
chase logo.png
UN Women
allianz logo.png
Toy Fair
New York Women in Communication
Friot Lay
Allyance Media Group
Window Covering Safety Council
anheuser busch logo.png
evian logo.png
E-Trade
XPO Logistics
Conscious Step
snl logo.png
Transit Wireless
National Pasta Association

New York, NY USA

bottom of page